Strategic Management - Southwest Airlines Essay

Strategic Management - Southwest Airlines - Essay Example Despite having having gone through some legal battles, it has nonetheless pulled from them to be a resounding airline company. However, there is need for a hallmark of strategies within its paradigm of domestic ridership. These strategies should be tailored around offering in flight luxuries such as in flight meals and entertainment, and providing different seating options such as first & business class accommodations (Jackson, 2011). This will go along way in providing what Karami (2003) reckons as a significant component to a firm’s achievement. His view of strategic management is of encompassing the establishment of the groundwork objectives of an organization, by selecting the best goals towards those aims, and seeking to satisfy them with time (Karami, 2003). Strategic formulation, for Southwest Airline Company which will consider and enhance competition for primary categories of customers namely: Travel agents, corporate travel managers, as well as individual travelers, should be the best way forward (Jackson, 2011). Of course, tagging them along that line would lead to adopting strategies that take care of that, and will certainly go along way in being concomitant with what Karami refers to as†¦``prioritizing strategies to pursue’’ (Karami, 2003). ... Beyond that is used to reflect on the Opportunities and Threats exposed by information accrued usually through an evaluation research, the outside environment and by means of comparative studies. In so doing, the team members of an organization as well as the managers employ its usage in the development of a plan (Bohm, 2008). Indeed, it is used in the circumstances of wanting to formulate a strategic plan or often times, crafting out a solution to revert a situation. (Bohm, 2008) So how is SWOT analysis being useful is Southwest Airline? First has been its usefulness in Internal Analysis, which involves the study of the organization’s strengths and weaknesses in a number of theoretically formulated ways (Bohm, 2008). a. Management Capabilities One such is on organizational structure, where the point of focus is usually to examine if the structure limits or enhances flow of information and client responsive mechanisms are in place (Bohm, 2008). Southwest has often demonstrated quick response to clients when their flight delays or a possibility of a flight not taking off due to weather conditions. Besides, the organizational organ gram is such the pecking order is clear and so flow of information to the right people is promptly facilitated for action (Daft, 2008). Beyond this, the strength in communication is further compounded by the fact that Southwest Airline has internet presence. It was indeed one of the first airlines to have a website. However, one the weakness within its website is that prices are not outlined to enable customers have knowledge in advance just by the click of ‘mouse’. Regardless of this, it is reported that it is so far the largest in terms of